Fetish Lab
In this project, a pop-up store was planned to open for two weeks to introduce the latest advancement in 3D printing to Singapore. Consumers would be able to create a small version of themselves that’s true to their likeness, down to the last detail. A website was also designed and created to facilitate the booking and payment system of this service. In addition, as the studio also serves as a gallery that is open to passers-by, we created a fun interactive installation whereby visitors can preview themselves miniaturised. They can then post their very own photo of “big you and “small you” on Facebook, helping generate online awareness of Uu, a nice complement to the website. Agency: Kinetic
Awards:
Cannes Design Lions | Bronze - 360 Brand Identity Experience/Consumer Services
One Show Design | Merit - Brand Identity Campaign
One Show Design | Merit - Self-Promo
Creative Circle Awards | Gold/Silver/Bronze
