Digital art and sound creation with Beatfreq.

The Challenge
How to you launch a new drink in a competitive beverage market?

The Solution
Clearly Citrus is F&N's latest citrus sparkling drink, and it hopes to position itself as a driver of always thinking fresh. Building on this strategy, we championed this drink as the lifestyle choice for fresh-thinkers, innovators, and a symbol for creative expression.

The Idea
We invite people to showcase their creativity by creating a "Beatfreq" online - a digital art piece where users create a pixel-like image that translates into a unique generative animation and sound piece.