Tokyobike DIY

Campaign communications:

Tokyobike invite customers to do the work for them on Labour Day.

We created a special week-long Labour Day promo where potential bike owners could get a rare chance to assemble their new Tokyobike at the workshop under the guidance from the mechanics. Not only did they received tips on how to maintain their rides, it's also an opportunity for Tokyobike to share how these bikes were made as well as the history and culture behind the brand. The response was well received and Tokyobike extended the workshop to accomodate more booking requests.