ForgetMeNot: Alzheimers awareness project

forget me not

Everyone knows what Alzheimer's Disease is. But never in-depth enough for people to understand and relate to sufferers of the disease or the pain of their caregivers. wants people to experience first-hand the life of an Alzheimer's Disease sufferer.

The site leads people into the world of one afflicted by the disease. How the sufferer's world is eroded by the disease can be experienced almost first hand as we journey through the website, which shows the day and recurring days of an Alzheimer's Disease sufferer. The entire journey is experienced through looping animated GIFs, which amplifies the severity of the disease.

As the user progresses each round which symbolises a passing day, some scenes will be missing in the next round of viewing until the site eventually breaks down. Agency: Kinetic

One Show Interactive | Merit - User Experience Design
The FWA | Site of the day
Creative Circle Awards | Silver

Visit site

Selected Work

Fetish Lab Start-up

Hermès Unusual Tunes Installation

ToToToday iOS App

Tokyobike Carol-Ring Robots

ASOCIAL iPhone App

Kinetic V5 Website

Maki-San Website + Animation Editor

Nike Game On World
Pop-up Store

Singapore: Inside Out

Tokyobike D.I.Y. Promo

Prop Fiction Zine

Forget Me Not Project

ByeBuyMe Live Charity Auction

Uu 3D Custom Figurines

Gif Film Festival + Movie Maker App

Maki-San shop-front video

Maki-San X'mas
Gobble Gobble Game

Hello Mankind

Nike Goddess 5K

Nike RunBuddyRun App

Kinetic Fanzine Vol.2 + Vol.3

F&N Beatfreq Music Maker App

F&N Bullet-time Photobooth

MINI Screensaver

Neonsound Website

Puma Microsite

Nike Trackball Installation

Nike Football Touchscreen

Nike City of Gold Campaign

Wieden+Kennedy Website

Hooky Game


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