Turning the most mundane brief into something exciting and beautiful.
The departure hall of Changi Airport Terminal 1 is going through a major renovation upgrade. The brief is to design the temporary construction hoardings, but the challenge is how to turn something so mundane into a piece that resonates with travellers.
Solution / Idea:
Drawing parallels between the free-spirited nature of birds, and travellers with a passion for exploration. We created a feathery character and 9 mechanized installations where the audience could follow its journey on discovering the unique sights and sounds of Singapore.
Creative Lead and Illustrations by: Esther Goh
Agency: Insert Coin
Production/build: Ham Creations