Tokyobike DIY

Campaign communications:

Tokyobike invite customers to do the work for them on Labour Day.

We created a special week-long Labour Day workshop where potential bike owners could get a rare chance to assemble their new Tokyobike at the workshop. Not only did they received tips from the mechanics on how to maintain their rides, it's also an opportunity for Tokyobike to share how these bikes were made as well as the history and culture behind the brand. The response was well received and Tokyobike extended the workshop to accomodate more booking requests.