An online platform for the Nike Goddess 5K event.
The Nike Goddess 5K is a girls-only race event. This year's race is all about empowering girls to run with their BFFs where registrations are only allowed in pairs. The Goddesses were well-pampered after their run on the resort island, with a Race Village created specifically with girls in mind. Finishers were provided with a host of complimentary treats, such as express manicures, foot massages and the likes, for the girls’ enjoyment. Photo booths were also available for the BFFs to capture their special moments, and the girls danced the evening away with a rousing entertainment line-up.
This year's Nike Goddess 5K increased its engagement with its runners through social media, making it the most socially connected race that Nike has ever seen. Participants were plugged into their Instagram accounts, capturing their race experience with the BFFSs which trended on #GODDESSBFF and they stand a chance to be featured on a limited edition poster. Soundtrack: Sleigh Bell