A continuation of Kinetic Fanzine Volume 1, Vol.2 tells a story of independence which was launched in conjunction with the Design Society Conference 2012. And Vol.3 served as a corporate name card of Kinetic while existing as a name card sized fanzine that told the story of each individual in the company.
The name cards were a good conversation starter at client meetings. Judging by initial reactions, it was also a good indicator on whether the partnership would be fruitful. In general, clients understood a lot more about the philosophy of the agency just by receiving the collaterals.