Hooky

A different kind of enrolment drive.

It's the university enrolment season again and the Singapore Institute of Management (SIM) engaged M&C Saatchi to come up with a rather different campaign. We adopted a more casual approach using arcade-inspired style to engage with our audience. Breaking away from the usual corporate and stringent branding. The art direction stands out tremendously against other universities and gained huge traction as a result. Enrolments also saw an incremental increase. Illustrations by eBoy.